'One Size Fits All'

This video highlights the impact of the stereotypical 'perfect body image' in Western society as it proves that the expected body size for these clothes is unattainable for most women. In this video women from size 0-18 try on clothes labelled as being 'one size fits all' and the results, as expected, show that only the smallest sized women could fit comfortably into most of the clothes given to them. This supports the Western ideal of having to be skinny to be attractive and shows the unrealistic standards set for women in the beauty/fashion industry. A lot of the clothes, especially skirts, were too tight for most models, including women size 6/8 which is already a below average clothes size. The average size for women is 14 and almost all of the 'one size' clothes shown in this video wouldn't fit anyone larger than a size 0, which is the typical 'model' size. When asked about the sizing, one woman who wears a size 6/8 claimed 'When I didn’t fit into it, it made me feel like something was wrong with my body' which highlights how this unachievable body image can affect the self-esteem of most women and make them feel like it is their fault that they don't fit into the stereotypes of the 'ideal' woman.