Key Concepts

Communication - The way different information is shared either verbally or non-verbally

Culture - Certain ways of life in different places or classes

Context - The situation behind communication, how it will be read, the audience, purpose etc

Representation - 

Value - The importance of something

Identity - How we are/how we represent ourselves

Power - How much influence somebody has over others

Code - A practice or rule that is created by a culture

Nick Griffin Clip

This video is set in a conventionally British Looking home and the colours he is wearing are representative of Britain due to them being red, blue and white. The arbitrary logo in the corner of the screen is decorated with the colours of the british flag also which suggests this video is centered around British pride. These colours are a symbol as our culture has given them connotations of British pride but to people not part of this culture they may not have any hidden meaning. Nick Griffin may have negative views towards him due to him being part of the BNP and this political party is known for attempting to stop immigration for good. hence the running theme of British pride. Despite a lot of people viewing this British pride as a hate for other countries, he may be trying to show his audience how important British culture is. Cooking is a cultural practice in most places but he is trying to suggest that Britain is the proudest country when it comes to cooking as he is using all British ingredients and placing constant emphasis on the fact that everything comes from Britain.